To make sure your skin is in the best condition for tattooing (and to help your brows heal beautifully), there are a few steps to follow before your appointment:

• 4–6 weeks prior: Pause use of harsh skincare products like retinol, tretinoin, or anything highly active. Avoid Botox, fillers, or abrasive facials in the brow area.

• 2–3 weeks prior: Discontinue products with AHAs or BHAs. Limit sun exposure and avoid blood-thinning supplements if possible.

• 24 hours prior: Skip alcohol, caffeine, exercise, ibuprofen, or aspirin, as they can all increase bleeding and affect retention.

Following these simple steps gives your skin the best chance to retain pigment evenly and ensures your results last.

Here’s what you can expect the day of your brow transformation:

• Consultation: We’ll start by talking through your goals, concerns, and answering any questions so you feel comfortable and informed.

• Mapping: Using your natural brow + bone structure, we’ll design a shape tailored specifically to you. Nothing moves forward until you’ve approved it.

• Application: We’ll work in layers (“passes”), building color and density gradually until your brows are just right.

• Reveal & Aftercare: Immediately after, your brows will look darker, bolder, and more defined than they will once healed. It might feel a bit overwhelming at first, but this is totally normal (we call it “brow shock”). Over the next few weeks, they’ll soften, shrink slightly, and lighten by about 50%. Before you leave, we’ll walk you through aftercare and send you home with an aftercare kit and goodies to help you heal perfectly.

✦ We’ll guide you through every step so you know exactly what’s happening — no surprises, just beautiful brows in progress.

How you care for your brows after your appointment is just as important as the procedure itself. Every artist at Rituals provides customized aftercare, so be sure to follow the instructions you receive — but here’s the general process you can expect:

• Cleansing: Starting the night of your appointment, gently cleanse your brows twice daily (morning and night) outside of the shower.

• Drying: Pat dry with a clean paper towel — skip hand towels, as they can hold bacteria.

• Moisturizing: Apply a rice-sized amount of aftercare ointment to both brows (not each individually). They should look lightly hydrated, never glossy or goopy.

• Duration: Continue this process for about 10 days, or until your brows are fully healed.

✦ During healing, expect your brows to go through changes — they may appear darker, then lighten and soften over time. This is completely normal and part of the process.

Permanent makeup is a two-step process designed for long-lasting, natural results:

• The Perfecting Session: Your first appointment lays the foundation — shape, balance, and base color. At your touch-up (6–8 weeks later), we fine-tune tone, density, and any small adjustments so your brows are truly perfected. You’ll follow the same aftercare as your initial session while they heal.

• Protecting Your Investment: Permanent makeup is low-maintenance, not no-maintenance. To keep your brows looking beautiful:

  • Always apply a high SPF when outdoors — sun exposure is the #1 cause of fading.

  • Keep strong skincare (retinols, acids, exfoliants) at least an inch away from your brows.

  • Plan for a refresh (Color Boost) every 1–3 years. This keeps your brows defined, their color vibrant, and prevents you from needing to fill them in again.

✦ With the right care, your brows will stay soft, natural, and perfectly defined for years to come.